The ocean blue and indigo color palette creates a sense of serenity. This is reinforced by the dotted line that creates an abstract impression of a spine and draws the eye down to the elegant El Messiri typeface. This circular icon is divided by smooth, flowing lines that resemble body contours. The Vesper Libre typeface adds weight to the light design. The yellow icon adds energy to the design, which is tempered by the ivory background for a sophisticated appearance. The hands on the vase that seem to emerge from the background suggest handmade products and quality craftsmanship. The curvy Lily Script One typeface adds playfulness to the design and pops against the black. This effect is enhanced by the contrast between the black negative space, which adds mystery, and the bright pink icon, forming a racy image. Negative space is used in this design to infer a silhouette. This design has lots of breathing room, and the cool blue linework of the icon is contrasted by the flowing Cookie typeface. The classic framing hands form a camera, with the lens and viewfinder solidifying the image. This is an ingenious way of using negative space to form a new object. The icon's flowing linework is complemented by the smooth characters of the Viga typeface. This gives the logo an identity that would suit a range of electrical businesses. Negative space cleverly conspires to create two protruding electrical cables that bring this nondescript yellow icon to life. The soft pink color is contrasted by the energetic black lines of the Monoton typeface. These elements make this logo ideal for a skincare or cosmetics brand. The two floral elements in this icon are separated by a facial profile in the negative space, creating a subtle but impactful impression. The blue Antonio typeface is neat and pairs well with the green icon. The image of a house is conjured by the four squares that resemble window panes, creating an inviting, homely feel. The negative space formed by the bottom two leaves of the cannabis frond create a sharp triangular gable. The elegant white lettering of the Yeseva One typeface is prominent against the black background, while the yellow accents add energy to the design. The intersecting vases create voids where they overlap, adding complexity and dimension to the design. This is a highly alluring use of negative space. The darker Saira Condensed typeface helps to balance the diagonal lines of the icon. The small addition of the chimney in the negative space gives this icon specificity and life. The layered gable icon creates a sense of movement and the ascending, dynamic shades of blue convey sophistication. The gold color is modern and intriguing, balanced by the dark, smooth, and contemporary linework of the Viga typeface, which evokes a sense of quality. The corner frames in this logo resemble the guides seen in cameras, and the empty space that they frame begs for a subject, suggesting versatility. The Arbutus Slab typeface adds luxury to the logo. The turquoise hints at exotic gems, while the brown grounds the design. This creates a sense of intrigue and mystery. The sharp rays in this icon seem to be emanating from behind the blank center to form the image of a diamond in the negative space.
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